Mistletoe
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The story
Why it stays with you
A boy finds an unexpected use for the Yellow Pages when a Christmas kiss is just out of reach.
A sprig of mistletoe, a difference in height and a useful household directory: Yellow Pages builds its Christmas advert around a single visual joke.
The boy wants to kiss a taller girl, so he fetches the directory and stands on it. The product becomes the answer to his problem in a way that needs very little explanation.
First broadcast in 1992, Mistletoe belongs to the era when a thick Yellow Pages was a familiar object in the home. Yell revived the advert across paid social and streaming in 2023. The linked video is Yell's own upload of the 1992 campaign.
Playback checked 15 October 2026. Video availability may change.
Behind the advert
Credits & sources
- Brand
- Yellow Pages
- Year
- 1992
- Cut
- Full film
- Running time
- 19 sec
- Shown
- Television
- Territory
- UK
- Marketing Week: Yell revives Mistletoe (opens in a new tab) · checked 9 October 2026
- Yell official upload metadata (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.