The Perfect Gift
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The story
Why it stays with you
Keira Knightley and Joe Wilkinson meet at the cheese counter in a miniature Christmas romantic comedy about saying it with food.
A shared taste in cheese starts an unexpected romance in Waitrose's 2025 Christmas short. Keira Knightley stars alongside Joe Wilkinson, returning as Phil from the supermarket's previous festive campaign.
Wonderhood Studios created the campaign, directed by Molly Manners. The soundtrack features She's a Star by James.
The film gives its relationship more room than a conventional television spot. Its full online version launched on 12 November 2025, supported by shorter trailers directing viewers to the story.
First shown 12 November 2025. Playback checked 15 October 2026. Video availability may change.
Behind the advert
Director
Molly Manners
Agency
Wonderhood Studios
Cast
Keira Knightley
Cast
Joe Wilkinson
Credits & sources
- Brand
- Waitrose
- Year
- 2025
- Cut
- Full film
- Shown
- Online
- Territory
- UK
- First shown
- 12 November 2025
- Director
- Molly Manners
- Agency
- Wonderhood Studios
- Cast
- Keira Knightley
- Cast
- Joe Wilkinson
- John Lewis Partnership: The Perfect Gift (opens in a new tab) · checked 9 October 2026
- Official upload and metadata (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.