The Big Night
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The story
Why it stays with you
A primary-school Christmas show grows more and more lavish as a young performer gets past her nerves and sings to her mum, with the cast's real parents in the audience.
Big, loud and deliberately over the top, it stages a school Christmas show as if it were a full theatre production.
First shown 12 November 2018. Video availability may change.
The song behind the story
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You Get What You Give
Performed by The North Star and Friends x Sainsbury's.
Cover of New Radicals
External music services. Account or subscription requirements may apply.
Behind the advert
Agency
Wieden+Kennedy London
Director
Michael Gracey
Production company
Partizan
Credits & sources
- Brand
- Sainsbury's
- Year
- 2018
- Cut
- Full film
- Running time
- 2 min
- Shown
- Online and television
- Territory
- UK
- First shown
- 12 November 2018
- Agency
- Wieden+Kennedy London
- Director
- Michael Gracey
- Production company
- Partizan
- Sainsbury's, official YouTube upload (opens in a new tab) · checked 27 September 2026
- Marketing Week, launch coverage (November 2018) (opens in a new tab) · checked 27 September 2026
- Wieden+Kennedy, case study (opens in a new tab) · checked 27 September 2026
- LBB, launch coverage (opens in a new tab) · checked 27 September 2026
Record updated 28 September 2026.