The story
Why it stays with you
A dramatisation of the 1914 Christmas truce, in which soldiers climb out of the trenches, meet in no man's land and swap gifts. Made with The Royal British Legion.
There is no pop song here, only an original score and sound design, which suits a film that runs well over three minutes and treats its subject straight.
Set during the First World War. Made with The Royal British Legion.
First shown 12 November 2014. Video availability may change.
Behind the advert
Agency
AMV BBDO
Director
Ringan Ledwidge
Production company
Rattling Stick
Sound
Woodwork Music
Credits & sources
- Brand
- Sainsbury's
- Year
- 2014
- Cut
- Full film
- Running time
- 3 min 40
- Shown
- Online and television
- Territory
- UK
- First shown
- 12 November 2014
- Agency
- AMV BBDO
- Director
- Ringan Ledwidge
- Production company
- Rattling Stick
- Sound
- Woodwork Music
- Sainsbury's, official YouTube upload (opens in a new tab) · checked 27 September 2026
- shots, launch coverage (November 2014) (opens in a new tab) · checked 27 September 2026
- LBB, launch coverage (November 2014) (opens in a new tab) · checked 27 September 2026
- LBB, Paul Mosley's Christmas celebrations (opens in a new tab) · checked 27 September 2026
- The Royal British Legion, county newsletter (December 2014) (opens in a new tab) · checked 27 September 2026
Record updated 28 September 2026.