Paddington and the Christmas Visitor
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The story
Why it stays with you
Paddington mistakes a burglar for Father Christmas and turns a night of stealing into a round of gift giving.
A misunderstanding lets Paddington do what he does best: assume the best of someone. His unexpected Christmas companion finds himself caught up in the bear's generosity.
This is a particularly good companion to a Christmas film night. Framestore worked across the Paddington films and this campaign, helping the character feel at home in a much shorter story. The advert arrived in 2017, the same year as Paddington 2.
The pleasure is in the reversal. An apparent threat becomes an opportunity for kindness, without Paddington needing to lose his innocence.
First shown 7 November 2017. Playback checked 15 October 2026. Video availability may change.
Behind the advert
Director
Daniel Kleinman
Advertising agency
Grey London
Production company
Rattling Stick
Visual effects
Framestore
Credits & sources
- Brand
- M&S
- Year
- 2017
- Cut
- Full film
- Shown
- Online and television
- Territory
- UK
- First shown
- 7 November 2017
- Director
- Daniel Kleinman
- Advertising agency
- Grey London
- Production company
- Rattling Stick
- Visual effects
- Framestore
- Campaign history and production source (opens in a new tab) · checked 15 October 2026
- Official brand or character channel; oEmbed author verified (opens in a new tab) · checked 12 October 2026
- M&S corporate press release (opens in a new tab) · checked 15 October 2026
- LBB report, 7 November 2017 (opens in a new tab) · checked 15 October 2026
Record updated 15 October 2026.