Where Love Lives
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The story
Why it stays with you
A teenage son who cannot find the words for his dad gives him a vinyl copy of a club record from the dad's youth, and the music says what he cannot.
The song does two jobs here: the early-1990s original is heard first, and a new version recorded for the campaign closes it.
First shown 4 November 2025. Video availability may change.
The music behind the story
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Where Love Lives
Performed by Alison Limerick.
The original recording
The original, heard first.
Where Love Lives
Performed by Labrinth.
New version of the Alison Limerick song. A cover made for the advert
The new version, heard at the close.
External music services. Account or subscription requirements may apply.
Behind the advert
Agency
Saatchi & Saatchi
Director
Jonathan Alric
Production company
Iconoclast UK
Credits & sources
- Brand
- John Lewis
- Year
- 2025
- Cut
- Full film
- Running time
- 2 min
- Shown
- Online
- Territory
- UK
- First shown
- 4 November 2025
- Agency
- Saatchi & Saatchi
- Director
- Jonathan Alric
- Production company
- Iconoclast UK
- John Lewis, official YouTube upload (opens in a new tab) · checked 27 September 2026
- The Drum, Ad of the Day (November 2025) (opens in a new tab) · checked 27 September 2026
- shots, launch coverage (opens in a new tab) · checked 27 September 2026
- John Lewis Partnership, campaign release (2025) (opens in a new tab) · checked 27 September 2026
Record updated 28 September 2026.