The story
Why it stays with you
A boy, a snowman and a can of IRN-BRU take a flight across Scotland in a mischievous twist on a Christmas screen favourite.
IRN-BRU takes the flying snowman story on a less sentimental journey. A boy's drink becomes the prize in a wintry trip across Scotland, with an ending that sends him down into Glasgow's George Square.
The original 2006 advert was directed by Robin Shaw, with animation by Sherbet for The Leith Agency. Its hand-drawn approach echoes the Christmas film it parodies, while the rewritten song supplies a distinctly cheeky mood.
The video linked here is the brand's later upload, labelled 2017 Edition and selected by IRN-BRU's own archive to represent the original campaign. It is separate from the Snowman sequel released in 2018.
Includes comic peril and a boy falling from the sky.
Playback checked 15 October 2026. Video availability may change.
Behind the advert
Director
Robin Shaw
Agency
The Leith Agency
Animation
Sherbet
Vocals
Ben Robinson
Credits & sources
- Brand
- IRN-BRU
- Year
- 2006
- Cut
- Full film
- Running time
- 1 min
- Shown
- Television
- Territory
- UK
- Director
- Robin Shaw
- Agency
- The Leith Agency
- Animation
- Sherbet
- Vocals
- Ben Robinson
- IRN-BRU official advert archive (opens in a new tab) · checked 9 October 2026
- Sherbet producer interview in shots (opens in a new tab) · checked 4 October 2026
- Lupus Films: Snowman sequel production history (opens in a new tab) · checked 9 October 2026
- IRN-BRU official 2017 edition upload (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.