Silence the Critics
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The story
Why it stays with you
A family's ornaments voice their decorating doubts through D Double E's grime track in IKEA's festive hosting advert.
Having guests over is stressful enough without the ornaments joining in. IKEA's 2019 Christmas campaign turns a family's worries about their home into a chorus of outspoken household objects.
D Double E gives the critics their musical voice. Tom Kuntz directs the film for Mother London, with MJZ producing and Electric Theatre Collective supplying the visual effects.
The result is a lively change of pace for a Christmas ad break: a home makeover with an original grime soundtrack and an unusually opinionated supporting cast.
Playback checked 15 October 2026. Video availability may change.
Behind the advert
Director
Tom Kuntz
Agency
Mother London
Production company
MJZ
Visual effects
Electric Theatre Collective
Music
D Double E
Credits & sources
- Brand
- IKEA
- Year
- 2019
- Cut
- Full film
- Running time
- 1 min 30
- Shown
- Online and television
- Territory
- UK
- Director
- Tom Kuntz
- Agency
- Mother London
- Production company
- MJZ
- Visual effects
- Electric Theatre Collective
- Music
- D Double E
- Animation UK: production member news (opens in a new tab) · checked 4 October 2026
- British Arrows: Silence the Critics (opens in a new tab) · checked 9 October 2026
- Official upload and metadata (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.