The story
Why it stays with you
A circled drum kit in the Argos catalogue sets a dad's imagination loose. The Book of Dreams turns Christmas wish-list making into a father-and-daughter musical adventure.
The catalogue is the doorway into this Christmas fantasy. A child's chosen present reconnects her dad with a dream of his own, giving an everyday shopping ritual the scale and excitement of a performance.
It earns its place in our collection by making the product part of the story. The catalogue does more than appear at the end: the act of circling something you want supplies the spark. For anyone who once spent December turning those pages, the premise carries its own nostalgia.
This entry links to Argos' extended version of the 2019 campaign. Separate 60-second and 30-second edits also exist. The creative team includes The&Partnership, directors Traktor and production company Stink Films.
First shown 1 November 2019. Video availability may change.
Behind the advert
Advertising agency
The&Partnership
Director
Traktor
Production company
Stink Films
Music (Don't You (Forget About Me))
Simple Minds
Credits & sources
- Brand
- Argos
- Year
- 2019
- Cut
- Full film
- Shown
- Online and television
- Territory
- UK
- First shown
- 1 November 2019
- Advertising agency
- The&Partnership
- Director
- Traktor
- Production company
- Stink Films
- Music (Don't You (Forget About Me))
- Simple Minds
- Argos official extended upload; oEmbed author verified (opens in a new tab) · checked 11 October 2026
- British Arrows campaign credits (opens in a new tab) · checked 11 October 2026
- Argos official 60-second edit (opens in a new tab) · checked 11 October 2026
- shots, 1 November 2019 (opens in a new tab) · checked 15 October 2026
- It's Nice That, 1 November 2019 (opens in a new tab) · checked 15 October 2026
Record updated 15 October 2026.