Kevin Home Alone
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The story
Why it stays with you
Kevin the Carrot gets his own Home Alone adventure in Aldi's 2022 Christmas advert.
Kevin the Carrot takes on a Christmas-film premise that practically has his name on it: being left home alone. Aldi turns the familiar setup into a food-filled comedy about getting back to the people who matter.
The full Christmas film follows the campaign's separate football-themed teaser. Its Home Alone connection gives viewers a story they recognise immediately, while Kevin's vegetable world makes room for a different set of visual jokes.
Todd Mueller and Kylie Matulick direct, with animation by Psyop for McCann UK. Beneath the slapstick, the campaign returns to family togetherness and sharing.
Includes mild visual innuendo involving a carrot and a snowman.
First shown 10 November 2022. Playback checked 15 October 2026. Video availability may change.
Behind the advert
Directors
Todd Mueller and Kylie Matulick
Agency
McCann UK
Animation
Psyop
Credits & sources
- Brand
- Aldi
- Year
- 2022
- Cut
- Full film
- Running time
- 1 min 30
- Shown
- Online and television
- Territory
- UK
- First shown
- 10 November 2022
- Directors
- Todd Mueller and Kylie Matulick
- Agency
- McCann UK
- Animation
- Psyop
- Contemporary campaign and production credits (opens in a new tab) · checked 4 October 2026
- System1 campaign assessment and official embed (opens in a new tab) · checked 9 October 2026
- Official film and uploader metadata (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.