A Christmas Carrot
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The story
Why it stays with you
Kevin the Carrot introduces Ebanana Scrooge to Christmas kindness in Aldi's vegetable-filled take on Dickens.
Ebanana Scrooge needs a lesson in festive generosity. Kevin the Carrot supplies it in Aldi's 2021 reworking of A Christmas Carol, accompanied by a cast of fruit and vegetable characters.
Marcus Rashford voices Marcus Radishford. The campaign was created by McCann, with Todd Mueller, Kylie Matulick and Kyle Cassidy directing through Psyop.
Its familiar story gives the food jokes somewhere to go: towards a change of heart. This entry covers the main Christmas film, rather than the earlier teaser introducing Ebanana.
Playback checked 15 October 2026. Video availability may change.
Behind the advert
Agency
McCann Manchester
Production company
Psyop
Director
Todd Mueller
Director
Kylie Matulick
Director
Kyle Cassidy
Marcus Radishford voice
Marcus Rashford
Credits & sources
- Brand
- Aldi
- Year
- 2021
- Cut
- Full film
- Running time
- 1 min 20
- Shown
- Online and television
- Territory
- UK
- Agency
- McCann Manchester
- Production company
- Psyop
- Director
- Todd Mueller
- Director
- Kylie Matulick
- Director
- Kyle Cassidy
- Marcus Radishford voice
- Marcus Rashford
- shots: A Christmas Carrot (opens in a new tab) · checked 9 October 2026
- Prolific North: Aldi campaign launch (opens in a new tab) · checked 4 October 2026
- Official upload and metadata (opens in a new tab) · checked 4 October 2026
Record updated 15 October 2026.